01 · In-Call Script

Small Business — No Website

Read the highlighted lines. Follow the flow. Press O anytime to pull up objection handlers.

Small Business Mid-Market

01 Opener · Sound Like a Customer

Hey is this [Owner]?

Wait for "yeah."

Hey, how's it going. I was on Google earlier, wasn't sure if you guys were open or not and couldn't seem to find a website. Figured I'd just call and see if this was a landline.

Let them talk. Don't rush.

"Yeah, we're open — we just don't have a website."

02 Soft Pivot

Oh gotcha, that makes sense. So I actually help local [trade] folks with websites — went ahead and built a sample for your business already. Want me to text it over real quick so you can see it?

Get the number. Text the link while still on the phone.

03 Demo Walkthrough

Open that up real quick. I'll walk you through it.

As they load the link.

That's running live. Your trade, your town, your service list, a contact form that emails you directly the second someone fills it out. Nothing fake — that's your actual site. We'd just swap in real photos of your work.

Drop the ROI line naturally during the walkthrough — don't force it.

One new customer a month covers the whole year. That's the math.

04 Close · Pick Based on Their Energy

● HOT · ASKING QUESTIONS

Here's how it works. Starter's $49/mo plus a one-time $297 to get it live. That includes the site, hosting, SSL, contact form going straight to you. We can have real photos swapped in and your site fully live tomorrow. Want me to walk you through getting it set up right now?

● WARM · LOOKING BUT NON-COMMITTAL

No pressure. Let's do a 15-min call Thursday at 10 — I'll answer any questions and walk you through what customizing this for you would look like. Does 10 work or is 2 better?

● COOL · "LET ME THINK ABOUT IT"

Totally fair. Let me do this — I'll check back Thursday at 10. If you've decided it's not for you by then, just tell me and I'll stop calling. If you want to move forward, we'll get it live that day. Sound good?

05 Exit · Always With a Next Action

Appreciate it, [Name]. Texting you the link right now — open it whenever. I'll follow up Thursday at 10 like we said. Talk then.

06 Within 10 Minutes of Hanging Up

☐ Text the demo link
☐ Log call in shared sheet (outcome + objection)
☐ Booked? Send calendar invite with demo link in body
☐ Set follow-up reminder in calendar, not memory

Objection Handlers

I've been doing fine for 20 years without one

That's exactly why I called. You've built something people trust — twenty years of reputation is something most businesses never earn. A website just makes sure the next generation of customers, the ones who Google first, can find what your existing customers already know about you. It's not replacing what works — it's protecting it.

My customers are all word of mouth

That's the best kind. And here's the thing — every one of those referrals is pulling out their phone to get your number. Right now when they do that, they're ending up on Yelp or a competitor's site. Let's make sure they land on yours.

I'm not good with computers

That's the whole point. You don't touch anything. You tell us about your business in 30 minutes on the phone, we build it, we maintain it, we update it when you want changes. Your grandkids could throw something together on Wix — that's not us. We're the done-for-you version.

I don't want to be on the internet

I get it. Here's the thing though — you already are. Google has a listing for your business whether you want it or not. Yelp might have one. Facebook might have one. The question isn't whether you're online; it's whether you control what shows up when somebody searches you.

Just send me something in the mail

I hear you. Let me do this instead — I'll text you a link to the sample site I built for you. Takes 10 seconds to look at. If you hate it, delete it. If it catches your eye, we talk. Fair?

My nephew/son/daughter is going to build me one

Love that — family deal, can't beat it. How long has that been in the works? Here's the thing — we'll have yours live tomorrow. If your nephew builds you a better one later, you cancel with 30 days notice, we help you move the domain, no drama. Nothing to lose in the meantime.

How much? (asked in the first 20 seconds)

Great question — depends on what you actually need. Can I show you what we'd build for you first, then we can talk price? Takes 10 seconds, I already built it.

Deflect to the demo. ALWAYS. Price-before-context kills every call.

Where are you based? / Are you in China?

No, we're US-based. Founders are in Nashville. Happy to text you our website and LinkedIn alongside the demo so you can see exactly who we are.

Let me think about it / talk to my wife

Totally fair. Let me do this — I'll check back Thursday at 10. If you've decided it's not for you by then, just tell me and I'll stop calling. If you want to move forward, we'll get it live that day. Sound good?

I'll just build one myself on Wix/Squarespace

Totally fair option — they work for a lot of folks. The reason most of our clients don't go that route is they started trying, got 4 hours deep, and their business stuff took over. We do the whole thing in 24 hours. If you've got the time, go for it. If you don't, that's what we're here for.