01
Confirm + Customer Pretext
Hey is this [Business]?
"Yes"
Ok good, so I was on Google earlier, wasn't sure if you guys were open — I couldn't find a website.
"I don't have a website"
Their guard is lowest right now. Don't fill silence.
02
The Demo Offer
Oh okay gotchu — so I actually run a local business in [hometown], I build custom sites. I'm making free demo sites to show local businesses and I built one for you today. If you don't like it no worries, I'll take it down. If you do like it we can add your logos, pictures, whatever you want on it. I can actually show you now while we're talking. Would you rather me email it or text it to ya?
● YES · "TEXT IT TO ME"
Continue to Step 03 below.
● NO · "NAH NOT INTERESTED"
Jump to Not Interested Branch at the bottom.
03
Send + Confirm Receipt
Ok I'm sending that over now — let me know when you got it.
Send the pre-built demo URL while still on the phone.
"Got it"
04
Walkthrough + SEO Anchor
Ok perfect. Obviously this is just a starting point without your real info on it — to show you the foundation of what your site would look like. Anything you want changed — your logos, real photos of your work, colors, copy, layout — we handle all of it. The biggest value you'd get from having a website is being at the top of a Google search when someone googles [their service] in my area. That's possible through SEO, which is essentially specific keywords on the site that trigger that.
"Wow okay that's interesting…"
05
Lead-Gen Anchor + Permission to Pitch
By being at the top, this brings new leads into your website. Not only do you get new leads, but every time someone fills out the form on your site you'll get an email — so you'll be able to see exactly how many leads are coming directly from the site. With a few leads, this would pay for a whole year of you owning it. Does that make sense?
"Yes"
06
Pricing · Starter + Pro Pitch
Our plans start out at $49 a month with a one-time $297 to get it live — that's our Starter. If I'm being honest with you, most the businesses we work with go for the mid-tier package — that's $149 a month plus a $497 setup — because they can have up to 10 pages, which doubles the amount of SEO we can provide with it. Simply put, double the leads. The mid-tier also includes us managing your Google Business Profile every week and unlimited small edits whenever you want changes — so you're not paying us extra every time something needs updated.
Starter
$49/mo
+ $297 setup · 5 pages
Pro DEFAULT
$149/mo
+ $497 setup · 10 pages · weekly GBP · unlimited edits
Growth
$249/mo
+ $997 setup · 25 pages · review engine · dashboard
Domain bundled into every tier — registered in their business name, no separate $19/yr line item. They walk with it if they ever leave. Lead with this if prior-agency burn comes up.
07
Growth Tier · Only If They Ask
"So what would the highest tier do for me?"
So the highest tier is $249 a month plus a $997 setup. You get a lot more — up to 25 pages, 2 brand-new SEO pages built every single month so you keep climbing in Google, an automated review engine that texts your customers after a job and asks them to leave a Google review (this is what actually moves you up the Maps rankings), and a real-time analytics dashboard that shows you exactly how many leads are coming in, where they're coming from, and which pages are pulling the most traffic — so you can double down on what's working.
08
Close · Don't Rush the Charge
● HOT · READY TO PICK A TIER
Awesome — let's go with [their pick]. I'll send you the payment link right after this call and we'll have your real photos swapped in within 24 hours. Cool?
● WARM · NEEDS A BEAT
No pressure on picking right now. Let's do a quick 15-min call tomorrow at 10 or 2 — I'll walk you through the differences and we can lock it in then. Which works better?
Default recommendation = Pro. Only push Starter if they're a clear solo operator with no growth ambition. Only push Growth if they specifically asked for "the most you can do."
19
Not Interested Branch · Triggered From Step 02
Ok, is that because you guys aren't really looking to expand? Or is it more of a budget issue?
"Uh no, we're just not interested, we have …"
The biggest value you'd get from having this website is being at the top of a Google search when someone googles [their service] in my area. That's possible through SEO — essentially specific keywords on the site that trigger that. Right now when people need a service and search yours, they're lucky if they see a Facebook page pop up, or even Yelp. Being the first business they see on a search is something Facebook can't guarantee. That's why companies miss out on thousands a month.
If they budge, answer their questions or jump back to Step 05 (Lead-Gen Anchor).
✓
Within 10 Minutes of Hanging Up
☐ Text the demo link (if not already sent)
☐ Log call in shared sheet (outcome, tier picked, objection)
☐ Closed? Send payment link + intake form
☐ Booked? Send calendar invite with demo link in body
☐ Set follow-up reminder in calendar, not memory
☐ Log call in shared sheet (outcome, tier picked, objection)
☐ Closed? Send payment link + intake form
☐ Booked? Send calendar invite with demo link in body
☐ Set follow-up reminder in calendar, not memory