0
Gatekeeper · If Screened
Hey — is [Owner First Name] around? I just had a quick question about their website setup.
If asked "what company?"
My name's [Caller] — I'll only need 2 minutes of their time. Is there a better time to reach them?
Don't name-drop Steady Craft yet. Vague is less salesy than specific on a first pass.
01
Opener · Three Quick Yeses
Hey is this [Owner]?
Wait for "yeah."
Hey, how's it going. Real quick — you the owner over there?
Wait for "yes."
Cool. You got a minute?
Wait for "sure" / "yeah."
Three yeses. No company name. No pitch energy. Their guard stays down.
02
Transparency Pitch · Real Stat + Real Question
Alright, I'll be straight with you. 9 out of 10 business owners are overpaying for their website and CRM — that's actually a real stat, it's kind of wild. Do you feel like you paid too much for yours?
● THEY SAY YES
Yeah, that's exactly what we keep finding.
● THEY SAY "NOT SURE"
Yeah, most people don't really know — that's part of the problem. It's not like there's a public price sheet for this stuff.
● THEY DEFEND WHAT THEY PAID
Fair enough. Can I ask what you're paying? I can tell you pretty quick whether it's in range or not.
If they push back on the stat: "It's from Zylo's 2025 SaaS report — 90% overpay, by an average of 26%."
03
The Reveal · How You're Different
That's why we do what we do. We call local businesses, and 9 times out of 10 the owner signed up with somebody who overcharged them. That's why we're different — we're transparent with our pricing, and we build the whole thing for less than half the average. Industry average is $5,000 setup and $2,500 to $4,800 a month for a website plus CRM. We do it all-in for $1,997 a month.
Pause. Let the number land.
04
Demo · Text the Pre-Built Link
Already put together a sample for your business — want me to text it over so you can see what it'd look like?
Get the number. Text the link while still on the phone.
Open that up — click around. Website's the front, CRM's the back end. All one login, one bill.
As they look at it, ask the pain-surfacing question:
Your current setup — is that one login across everything, or you got the website on one platform and the CRM on another?
90% admit their systems don't talk. That's the pain.
05
Close · Book the Audit, Not the Tier
Never close a tier on the first call. Deal size is $27,464/yr — they need a real walkthrough.
Here's what I'd suggest. Give me 30 minutes on a Zoom this week. I'll do a real audit — line-by-line what you're paying now, line-by-line what it looks like with us, migration plan, timeline. Even if you don't switch, you'll walk away knowing your real numbers. Thursday at 10 or Friday at 2?
06
Owner-Only Close-Out · The Dealbreaker Line
One last thing — for the Zoom, I want you on it, not just your ops person. Decisions like this move a lot faster when the owner sees the numbers directly. Your team can be there too, but you're the one who feels the monthly bill. Cool?
Skip this line and the audit gets delegated. Deal dies.
07
Within 10 Minutes of Hanging Up
☐ Text the demo link + your LinkedIn + Steady Craft site
☐ Send calendar invite for audit call with Zoom link + agenda
☐ Log owner name, audit date, what they said they're paying
☐ Start building the audit deck (cost comparison slide)
☐ Add owner to 7-day follow-up reminder
☐ Send calendar invite for audit call with Zoom link + agenda
☐ Log owner name, audit date, what they said they're paying
☐ Start building the audit deck (cost comparison slide)
☐ Add owner to 7-day follow-up reminder