0
Gatekeeper · Get Through Without Sounding Like Sales
Hey, how's it going — I had a quick question about your website. Is the owner around to chat for a sec?
If they ask "what company?" or "regarding what?"
It's about who built their site and their current setup — figured the owner would be the right person. Any chance they're available, or when's a better time to catch them?
Why this works: "A question about your website" sounds like a customer or a peer, not a salesperson. Gatekeepers put those calls through. Don't name-drop Steady Craft at this stage.
If blocked completely:
No worries — what's the best cell or direct line? I'll try back.
01
Opener · Confirm Owner, Get Their Name
Hey — are you the owner over there?
Wait for "yeah."
Cool. What's your name?
They give their name — say "Mike."
Nice to meet you, Mike. You got a minute?
Wait for "sure" / "yeah."
If you already know their name (LinkedIn research): "Hey is this [Name]? ... You the owner over there?" — same idea, just confirming.
02
Transparency Pitch · Real Stat + Real Question
Alright, I'll be straight with you. 9 out of 10 business owners are overpaying for their website and CRM — that's actually a real stat, it's kind of wild. Do you feel like you paid too much for yours?
● THEY SAY YES
Yeah, that's exactly what we keep finding.
● THEY SAY "NOT SURE"
Yeah, most people don't really know — that's part of the problem. It's not like there's a public price sheet for this stuff.
● THEY DEFEND WHAT THEY PAID
Fair enough. Can I ask what you're paying? I can tell you pretty quick whether it's in range or not.
If they push back on the stat: "It's from Zylo's 2025 SaaS report — 90% overpay, by an average of 26%."
03
Soft Reveal · How You're Different (No Prices Yet)
Yeah, that's exactly what we keep finding. We call local businesses, and 9 times out of 10 the owner signed up with somebody who overcharged them. That's why we're different — we're transparent with our pricing, and we build the whole thing for less than half of what most folks are paying.
Do NOT say a price yet. "Less than half the average" is vague on purpose. The price reveal comes AFTER they see the demo — otherwise the number lands without context.
04
Demo · Text the Pre-Built Link
Already put together a sample for your business — want me to text it over so you can see what it'd look like?
Get the number. Text the link while still on the phone.
Open that up — click around. Website's the front, CRM's the back end. All one login, one bill.
As they look at it, ask the pain-surfacing question:
Your current setup — is that one login across everything, or you got the website on one platform and the CRM on another?
90% admit their systems don't talk. That's the pain. Let them sit in it for a beat before you pivot to numbers.
05
Price Reveal · Only After They've Seen It
So here's what all that runs — website, CRM, dashboards, forms, everything you're looking at — $1,997 a month, all-in. Industry average for the same stack is somewhere between $2,500 and $4,800. We'd cut your bill roughly in half while giving you one login instead of three.
Pause. Let the number land.
Why this order matters: "Less than half the average" means nothing until they've seen what they're getting. Show first, price second. The number feels earned instead of pitched.
06
Close · Book the Audit, Not the Tier
Never close a tier on the first call. Deal size is $27K/yr — they need a real walkthrough.
Tell you what — grab 30 minutes on my calendar this week. I'll put your current setup side-by-side with ours, line by line. What you're paying now, what you'd pay with us, migration plan, timeline. Even if we don't end up working together, you'll walk away knowing your real numbers. Thursday at 10 or Friday at 2?
07
Owner-Only Close-Out · The Dealbreaker Line
One last thing — for the Zoom, I want you on it, not just your ops person. Decisions like this move a lot faster when the owner sees the numbers directly. Your team can be there too, but you're the one who feels the monthly bill. Cool?
Skip this line and the audit gets delegated. Deal dies.
08
Within 10 Minutes of Hanging Up
☐ Text the demo link + your LinkedIn + Steady Craft site
☐ Send calendar invite for audit call with Zoom link + agenda
☐ Log owner name, audit date, what they said they're paying
☐ Start building the audit deck (cost comparison slide)
☐ Add owner to 7-day follow-up reminder
☐ Send calendar invite for audit call with Zoom link + agenda
☐ Log owner name, audit date, what they said they're paying
☐ Start building the audit deck (cost comparison slide)
☐ Add owner to 7-day follow-up reminder